The Weather Channel (dot com) Out of Line?

In recent months The Weather Channel or TWC ( has

“Before the Bikini” on

invoked an editorial approach of sensationalism in its captions using emphasis and capitalization of key words such as AMAZING, TERROR, threat LOOMS. In addition, trying to get reader’s participation, they give the option to click on video response buttons like AWESOME, SCARY, HEROIC, TRAGIC and so on, a childish effort in my opinion, at best. Thankfully, none of these little tags seems to be of interest to readers as they typically show zero hits. Further, they run features that have nothing to do with weather, such as “before the bikini”,  “world’s scariest runways” and “world’s weirdest skyscrapers” – what in the world is going on at TWC?ywtt

The question is, when and why did TWC become so melodramatic? Their subject matter is compelling enough, the reporting they provide is generally thorough and professional – adult if you will – so what’s with the immature ALL CAPS HEADLINES, off-subject stories and silly response tags? It’s as if TWC has been purchased by the Enquirer and feels the need to appeal to the lowest common denominator. A shame, really. What do you think? Is TWC out of line?

From The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. 

2 responses to this post.

  1. Posted by remarkability on May 22, 2013 at 11:07 am

    The only thing I see is the purchase by NBC/Blackstone several years ago. Is that the purchase you mentioned?


  2. What you need to do is find out who currently owns and only recently purchased the TWC. That will speak volumes as to why the activity you wrote about is occurring.


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